Activities
- Pre-production
- Production
- Post Production
Client
Year
About.
“I wanted to share this experience, so the Coffee Bean Shop was founded in 2008. Since then, so much has happened to the business and I. Looking back, it’s been hard work, fulfilling, enjoyable and sometimes daunting.” – Lizzie Powell, Founder, Coffee Bean Shop
The mission.
Coffee Bean Shop came to us with a brief to create a 60 second video that encapsulated the company’s history and purpose. To do this we suggested capturing the roasting process from start to finish. The film takes you on a journey of two stories, the artisan roasting of coffee beans from start to finish and the inspirational growth of Lizzie Powell’s business, highlighting the synergy between each narrative.
Building the concept.
Goals
• Brand awareness
• Increase consumer sales
Scope of Works
The roasting process was a simple shoot and we were able to capture everything we needed in a day, which included voiceovers, sound effects and product shots.
Tone
Setting the tone for this video was a delicate process and we worked closely with Lizzie to produce a stylish and classy script that would align with Coffee Bean Shop’s branding strategy.
Sound
Sound design played a key role in the effectiveness of this video. The sounds involved in roasting coffee beans are therapeutic and we thought it was important to emphasise this throughout the video.
Results.
We were able to subtly convey 2 stories within this short piece of content. The first being Coffee Bean Shop’s journey, and its growth over the years, and the second being the coffee bean’s transformation throughout the roasting process.
Our production helped social marketing campaigns with engaging content and told a visual narrative behind the Coffee Bean Shop’s fantastic line of products.
Our customer was delighted with their promotional material which has now been used multiple times across their site, social and other platforms.
Testimonial.
"The video Klaxon Creative produced for us was on brief but provided additional concepts and enriched the ideas we had in mind. Given the longevity of the production, it will be centre stage for our promotional activity for some time."